New Era Of Interactivity And Customization


Interior designers are transcending the confines of physical limitations and defying the ordinary

In the dynamic realm of interior design, the emergence of Augmented Reality (AR) and Virtual Reality (VR) has heralded a revolutionary shift.

The fusion of AR and VR has ushered in a new era of interactivity and customization, enabling customers to not only visualize but virtually inhabit their dream spaces. As we embark on a journey through 2023, a trailblazing cohort of startups is at the forefront, harnessing the potent synergy of AR and VR to give rise to bespoke interior design solutions.

This confluence of innovation is not confined to mere aesthetics and its paradigm shift encompasses the way we inhabit and interact with our personal environment.

Interior designers are transcending the confines of physical limitations and defying the ordinary, shaping an immersive world where personalized touches breathe life into interior spaces.

Here are some of the AR & VR Startups which are Pioneering Personalized Touches in Interior Design.


Established in 2015, Flipspaces is the first tech-enabled brand which offers a full stack solution for design and build of commercial spaces. It is also the largest global supply chain platform for interior products and services backed by its strong technology and industry acumen.

Flipspaces SaaS driven product Vizstore is a virtual store which allows interior product owners to digitize the product display, visualization and selection experience aided by virtual reality technology. Embracing its cutting edge technology specially created for furniture and furnishing retail stores, it helps boost the sales by 30% while reducing store rent to mere 3 paise per sqft.

Urban Ladder:

Urban Ladder commenced operations in 2012 with a vision – to make a million homes beautiful. They had a mission to enable their audience to think of setting up a space as an energizing, creative pursuit and to help to breathe life into empty rooms with ideas.


Pepperfry since 2011 brings to you stylish and quality furniture with attractive EMI options. From electrical appliances to wall arts, Pepperfry grants everything you need to make your apartment a home and your home your dream one.


In 2011, Furlenco was born to give everyone access to awesome furniture without any hassles. Plus, the complete freedom to use it for as long as they want or change it as per their needs.


It is an online furniture rental platform that was incorporated in November 2014, and currently operates in Bangalore, Pune, Mumbai, Hyderabad.