JNAFAU, Design Guru Offer UX Prog

Designers have a bigger role to play to think of solving users’ problems, said Praveen Indoori of Design Guru

HYDERABAD, July 4 The CONNECT) – Jawaharlal Nehru Architecture and Fine Arts University (JNAFAU) and Design Guru, a start-up founded by its alumnus Praveen Indoori, signed an MoU to offer a three-month Advanced UX(User Experience) Certificate Programme.

 The classes for the hybrid programme will be held on Saturday (online) and Sunday offline. It is open for JNAFAU students, professionals and design enthusiasts from any walk of life from outside the University as well.

Indoori pointed out that the wheel was invented 10,000 years ago.  A travel bag was invented in the 14th century BC. Though the wheel was already existing, people used to carry heavy bags on their shoulders or on their heads.  But only in the recent past, in the year 1970, a traditional suitcase on wheels attached to a long strap was innovated. It was patented in 1972.

“It took so many years for the design transformation,” he pointed out ad asked: Are we really thinking about users’ problems?. Designers have a bigger role to play -to think of solving users’ problems, he said.

Big-button mobile phones are a popular choice for older people who are looking for a simple phone that’s easy to use.  But it took so many years to understand and innovate.  This is what designers can do, he said.

“I am an alumnus of this college and I have 20 years of industry experience.  I have travelled a long way from Graphic Designer to Web Designer to UI Designer to Interaction Designer to UX Designer to UX Architect to Sr. Consultant to UX Manager. I always had the urge to give back to the Design Community,” Indoori said. 

They identify user needs, analyze problems, and come up with innovative solutions. UX designers help make efficient, accessible, and pleasant experiences for users. 

There is a transformation everywhere–Manual to Multimedia; Sign Board to Flxis; Advertising to Digital Marketing.  This course will transform Designers into Experience Designers who will dramatically change the User Experience. 

User experience is important because it tries to fulfil the user’s needs. It aims to provide positive experiences that keep a user loyal to the product or brand. UX design is a process of creating thoughtful products through solutions driven by the human-centered design process and an abundance of creativity, said Prof. Dr. N. Kavita Daryani Rao, Vice Chancellor of JNAFAU.

The course fee for JNAFAU students is Rs 15,000 as against Rs 70,000 to 1.9 lahks charged elsewhere. The fee for the students of other colleges is Rs 29,000.