TOKYO, Jan 11 (The CONNECT) – Honda has presented World Premiere of the “Honda 0 Series” with two new global EV concept models at CES 2024 in Las Vegas,  Nevada, US.

The car maker also unveiled a new “H mark” design exclusively for the next-generation EVs.

Honda has been conducting business based on its global brand slogan: The Power of Dreams – How we move you.

Honda is aiming to realize carbon neutrality for all products and corporate activities Honda is involved in by 2050. To this end, the company is pursuing electrification to achieve its automobile electrification target of increasing the ratio of EV and FCEV sales to 100% globally by 2040.

The ‘Honda 0’ Series is a new EV series that symbolizes how Honda is undergoing a major transformation in line with its global brand slogan and electrification policy.

In 2026, Honda will begin introducing the first model of the Honda 0 Series globally, starting from North America, then to Japan, Asia, Europe, Africa and the Middle East and South America.

Honda will create a new point of origin for the next-generation of Honda by going back to the starting point of Honda, including the pursuit of the M/M concept, the joy of driving and the joy of the freedom of mobility, which Honda has always valued and will continue to pursue.