With an ex-showroom Price of Rs. 69,990, E-Luna’s Total cost of ownership (TCO) will be below Rs. 2,500 per month, including the EMI and charging tariff.

NEW DELHI, Feb 7 (The CIONNECT)- Kinetic Green today launched E-Luna, a stylish, multi-utility electric two-wheeler with advanced technology and features.

Nitin Gadkari, Union Minister of Road Transport and Highways, launched E-Luna, alongside Dr. Hanif Qureshi, IPS, Additional Secretary, Ministry of Heavy Industries, Dr. Arun Firodia, Chairman of Kinetic Group, and Sulajja Firodia Motwani, Founder and CEO of Kinetic Green (Pictured below).

Gadkari said the electric revolution in the automotive industry is gaining momentum, and Kinetic Green’s E-Luna, with its versatile features and affordability, matches the government’s vision for sustainable transportation.

The E-Luna represents innovation as it is designed to cater to personal commuting and various applications for small businesses. Its advanced electric technology and innovative features contribute to an eco-friendly and highly contemporary riding experience.

“What catches my attention about the E-Luna is not merely the fact of it reducing carbon footprint, but along with Tier 1 cities, the E-Luna is also aimed at providing e-mobility for Tier 2, Tier 3 cities and rural areas of India. This is where the real Bharat is! It is a vehicle that encourages geographical inclusivity,” he said.

E-Luna is a high-speed Electric two-wheeler that is 100% designed, engineered and Made in India with a vision that masses, and not just classes, participate in the EV revolution and benefit from the advantages of e-mobility of great savings and noiseless, emission-free ride.

“On this special occasion, I reminisce about my first vehicle—the Luna, a cherished gift from my mother to me. The Luna holds a special place in my heart as my first vehicle, and though today I own numerous other vehicles, the memories associated with the Luna presented by my mother remain engraved in my heart,” Gadkari said.

At the heart of the stylish design of the new E-Luna is its unique, metallic colored, dual-tubular, high-strength steel chassis. This heavy-duty chassis not just renders strength and durability to the vehicle; but is also the differentiating styling element of the E-Luna, giving it a contemporary look like the sport or naked motorcycles. The chassis makes the E-Luna capable of providing a stable ride over various terrains. Its multi-utility aspect allows it to function not only for personal mobility but also as a “business partner”, with a remarkable 150 kg payload capacity.

Motwani said, “The E-Luna’s unveiling is a proud moment for Kinetic Green, marking a nostalgic return to Luna’s legacy. E-Luna’s entry into the realm of electric mobility is nothing short of a revolution. Beyond just a vehicle launch, it represents our vision of inclusion for the future of e-mobility.”

The E-Luna also packs many impressive features including advanced 2.0 kWh lithium-ion battery pack, that delivers a range of 110 km on a single charge.  E-Luna variants will offer options of 1.7 kWh, 2.0 kWh and subsequently, a 3.0 kWh battery pack with 150 km per charge riding range, empowering customers to choose the E-Luna as per their range and price requirement. E-Luna’s battery meets the highest safety standard with efficient thermal management. E-Luna is available with fast charging battery technology and swappable battery options, especially for B2B used cases.

Chal Meri e-Luna…

With an advanced BLDC mid-mount motor with 2.2 kW peak capacity, E-Luna has a top speed of 50 km/h.  The E-Luna is equipped with a CAN-enabled communications protocol, and its sleek digital meters offers enhanced convenience alongside real-time DTE or “Distance to Empty” range indicators to its riders. E-Luna’s key aggregates including the battery, motor and controller are designed to the IP-67 standard as water-proof, dust-proof aggregates for long lasting use in any driving terrain. Other notable features include combi-braking system, telescopic front suspension, larger 16” wheel size for stability, USB charging port, three riding modes for optimizing range, a detachable rear seat for flexibility, and side stand sensor for added safety.

Dr. Firodia said, Luna’s rebirth in its e-avatar signifies a great milestone in Kinetic’s journey, offering more than mere transportation. This ground-breaking venture not only signifies a leap into the future of transportation, but also evokes a profound sense of nostalgia, tapping into the beautiful memories and emotions connected with the Luna.

Positioned as a catalyst for growth, the E-Luna aims to provide personal mobility also to the 75 cr or 50% of Indians who do not own a two-wheeler currently, contributing to Bharat’s growth story. Currently the total cost of owning a petrol-based two-wheeler is around Rs. 6,000-7000 per month, with EMI of Rs. 2500-3000 per month and petrol cost of around Rs. 3,000-4000 per month, making personal mobility unaffordable for many.

E-Luna’s Total cost of ownership (TCO) will be below Rs. 2,500 per month, with EMI of around Rs. 2,000 per month and charging cost of just Rs. 300 per month. At a total monthly cost of only Rs. 2,500, E-Luna can play a pivotal role in serving a broader demographic, addressing the mobility needs of aspirers and contributing to a sustainable and accessible future.

The E-Luna will be launched in five metallic colors – Mulberry Red, Pearl Yellow, Night Star Black, Ocean Blue, and Sparkling Green.

The all-new E-Luna can be pre-booked here  for just Rs. 500! Deliveries will soon start from all Kinetic Green dealerships . E-Luna will also be available on Amazon and Flipkart. E-Luna can also be personalized with range of accessories.