AI-Powered Virtual Assistant Shows Personalized Offers

The turbo-charged Mattu marks the beginning of a new chapter for us, Alexander George Muthoot, Deputy Managing Director, The Muthoot Group 

KOCHI, Sep 28 (The CONNECT) – India’s largest gold loan NBFC Muthoot Finance, has joined hands with, a leader in Conversational AI technology to launch ‘Mattu’, an AI-powered virtual assistant. Available on the website and mobile app, the intelligent assistant enables users to apply for various kinds of loans, address concerns, and perform transactions like checking account balance, paying gold loan interest, availing loan top-ups, making part payments and much more.

Customers of Muthoot Finance can chat or speak with the AI virtual assistant in both English and Hindi. This virtual assistant is also available on WhatsApp, which makes it very easy for users to access key services through natural human interactions.

Alexander George Muthoot, Deputy Managing Director, The Muthoot Group said, “The launch of a revamped and turbo-charged Mattu marks the beginning of a new chapter for us. This AI-powered virtual assistant offers various customer-friendly features like multi-lingual support, voice search capability, and can handle more than 250 frequently asked questions. Besides, if a user wants to speak with our customer service representative, they can do so via the virtual assistant. This is great customer convenience in current times”

Eapen Alexander Muthoot, Executive Director, The Muthoot Group said, “As a leading NBFC in the country, technological innovations are at the core of our customer-centric approach. Mattu opens up another secure communication channel with our customers and offers a plethora of intuitive features and benefits. This is an excellent value addition for our customers and also demonstrates our commitment to the digital-first agenda at the company.”

Shridhar Marri, CEO & Co-founder of said, “The modern-day customers expect their needs to be fulfilled within seconds, without having to browse the website or visiting a branch. The launch of Mattu would eliminate buyer friction and ensure that customers of Muthoot Finance have instant access to key services on a channel of their choice.”

Muthoot Finance is the flagship company of The Muthoot Group which has 20 diversified business divisions. With 5000+ branches, the Group serves over 2.5 Lac customers every day. Muthoot Finance is India’s largest gold loan NBFC and India’s No.1 Most Trusted Financial Services Brand, according to the Brand Trusted Report. It is a reputed ‘Systemically Important Non-deposit taking NBFC’. As part of the core business, Muthoot Finance provides loans secured against household gold jewellery at highly affordable rates and amazing product features. Globally, the Group has presence across, USA, UK, UAE, Costa Rica, Nepal and Sri Lanka.