Probus aims to reach every corner of India and beyond, ensuring our message resonates with billions of cricket fans.

MUMBAI, June 10 (The CONNECT) -Insuretech firm Probus has announce its partnership with Star Sports India for the T20 World Cup 2024 to enhance its presence and reach in the Indian markets. The collaboration will also enable Probus to establish a strong visibility in the MENA region, where the matches will be aired.

Rakesh Goyal – Managing Director of Probus said, cricket enjoys a massive following across all age groups, making it an ideal platform to engage with a wide audience. By partnering with Star Sports India, which offers broadcast in multiple regional languages, Probus aim to reach every corner of India and beyond, ensuring our message resonates with billions of cricket fans.

Probus in the past has associated with several sports partnerships, namely the Pro Kabaddi League and the ICC Men’s Cricket World Cup 2023. This year, Probus plans to further leverage its partnership with Star Sports India through dynamic digital content, and interactive social media initiatives designed to captivate audiences.