MUMBAI, Jan 9 (The CONNECT) – Whistling Woods International (WWI) has announced the upgrade of the Sony Media Technology Centre (SMTC) at its Mumbai campus.

This marks the second major relaunch in the past 12 years of this Tech Development Centre, ushering in a new era of film and broadcast technology.

Mikio Kita, Vice President, Sony Corporation and Subhash Ghai, Founder & Chairman, Whistling Woods International jointly inaugurated the revamped SMTC, symbolising a commitment to advancing technological innovation in the Indian media & entertainment industry. (Pictured)

The upgraded centre is a hub for state-of-the-art technologies and end-to-end production workflow solutions from Sony.

Ghai stated, the relaunch is a testament to WWI’s commitment to staying at the forefront of technological advancements. By providing cutting-edge technologies and training opportunities, it plays a pivotal role in shaping the next generation of content creators and broadcasting professionals.

The upgraded SMTC will serve as a showcase for Sony’s ‘Networked Live’, aimed at transforming production workflows. Featuring key components such as Nevion Virtuoso and VideoIPath, the facility embraces IP technology to revolutionise live production workflows, enabling remote and distributed production.

“We look forward to WWI students imbibing these technologies and workflows into their curriculum and continuing to stay ahead of the curve when it comes to technical prowess in the Media & Entertainment industry,” said Chaitanya Chinchlikar, WWI’s Vice President & CTO.

In addition to advanced broadcast products, the centre will feature Sony’s latest Venice 2 full-frame motion picture camera, recognised as a new standard for cinematography, along with other Cinema Line-up models like FX9, FX6, and FX3 with G Master Lenses. The facility also includes a state-of-the-art theatre equipped for screening 4K content using Sony digital cinema projectors.