Kotak MF Launches ‘Go Automatic’ Fund

Kotak Mahindra MF gives investors the freedom from manually managing their investment portfolios.


Lucknow, Mar 23 (The CONNECT)- Kotak Mahindra Asset Management has launched a new investor education and awareness campaign titled ‘Go Automatic with Balanced Advantage Funds’ in Uttar Pradesh.

The initiative is targeted to highlight and educate prospective investors who are still waiting for the ‘right moment’ to invest their corpus without having to worry about the cyclical ups and downs of the market.

According to the company, Balanced Advantage Funds (BAF) adjust the allocation of equity and debt automatically as per the market conditions, thus giving investors the freedom from manually managing their investment portfolios.

Kotak Mahindra Asset Management Company Limited, national head (sales, digital business and marketing) Manish Mehta said, “Whether you are a first-time investor, a market timer, a long-term investor or even a young investor waiting for the right moment to start investing, Balanced Advantage Funds could help all categories of investors as they automatically allocate more to equity when the markets are low and decrease allocation to equity when the markets are high, to protect the downside.”

Essentially, the investors pass on the responsibility of asset allocation between debt and equity to the fund manager.

“We have launched this campaign to enlighten investors about BAF as a category of mutual fund schemes using which one could go automatic with their investments and start their long-term wealth creation journey through mutual funds,” he noted.

Meanwhile, the financial services company has also unveiled a TV commercial to be aired in more than 10 languages across India with a composite digital campaign across the over the top (OTT) channels, social networks, Google Network etc to reach out to the younger audiences.

Mehta said Uttar Pradesh was among the largest mutual fund markets in the country and was witnessing a high growth trajectory over the last few years, thus attracting the financial services firms to ramp up their presence in the state.