ET Martequity Summit & Awards 2023

 

The adoption of MarTech is no longer just a trend; it’s a crucial aspect of modern business strategy

NEW DELHI, Aug 23 (The CONNECT) – The ET Martequity Summit & Awards to be held on August 24 at The Leela Ambience -Gurugram will bring together thought leaders, experts, and professionals to explore the latest trends and best practices in MarTech.

As organisations across the globe continue to embrace MarTech solutions, the focus is on using MarTech to create personalized and engaging experiences for customers. The adoption of MarTech is no longer just a trend; it’s a crucial aspect of modern business strategy. A recent study found that MarTech spending is expected to reach $175 billion by 2025.

India, a key player in the global MarTech ecosystem, is projected to witness exponential growth in this sector. According to a recent study, the Indian MarTech industry is anticipated to reach anywhere between $35 billion and $50 billion by 2026, highlighting the growing importance of MarTech in the business world.

The summit will be a valuable resource for businesses looking to improve their MarTech strategies, opined Amit Kumar Gupta, Business Head, The Economic Times B2B Verticals.

The summit will provide a forum for professionals from all over the industry to come together and share their knowledge and expertise. The summit will culminate in an awards ceremony to recognize the outstanding achievements in the MarTech industry.

The summit includes keynote speakers, interactive discussion cafes, and hands-on workshops that delve into critical topics such as selecting the right MarTech tools, integrating MarTech with existing systems, and simplifying MarTech for more impactful results. The summit will feature keynote speakers from leading brands, including Scott Brinker, Gulbahar Taurani, and Merrill Pereyra. The summit will have over 50 speakers from a variety of industries, sharing their insights on the latest trends in MarTech.

“I’m thrilled to be a part of the ET Martequity Summit. We’re at a pivotal moment in marketing history, as technology is rapidly changing what is possible in the channels, methods, and strategies for finding, engaging, and delighting customers. This summit is a fantastic convocation of experts and leaders in the space to learn from each other how to best shape the future of our profession and our industry together,” said Brinker.

“Being at the forefront of the small appliances industry, Versuni has been a pioneer in shaping technological innovation and its integration into marketing strategies. Our journey in India has been defined by setting trends as we consistently lead with groundbreaking innovations. Our commitment to turning houses into homes remains unwavering, as we continue to harness the power of cutting-edge advancements to cater to evolving consumer needs. I am excited about the opportunity to share our insights and expertise gained throughout this revolutionary journey on the esteemed ETMartequity Summit,” said Taurani.

While the promise of MarTech is undeniable, organisations encounter a range of challenges as they integrate these solutions into their operations. The complexity of MarTech stacks often leads to fragmented data, siloed processes, and difficulty in measuring return on investment (RoI). In response, the ET Martequity Summit & Awards ’23 aims to tackle these hurdles head-on by providing valuable insights and strategies to streamline MarTech efforts.

The fourth edition of the ET Martequity Summit has been supported well by the industry with Google and WebEngage as Presenting Partners; CleverTap as Platinum Partner; IAS and Paytm Ads as Gold Partners; Rocketium as Associate Partner; Sinch Engage as Messaging Partner; Altudo Similarweb, Chat 360, MoEngage, Shopalyst, and To The New as Co-partners; Techno Wizards as Communications Partner and mCaffeine as Gifting Partner.

For registration and more information about the ET Martequity Summit ’23, please check here.