SATTE 2024 to Held from February 22 to 24 2024 at the India Expo Mart, Greater Noida.

MUMBAI, Feb 13 (The CONNECT) – Exhibition organizer Informa Markets is all set to organize SATTE 2024, South Asia No 1 travel exhibition from February 22 to 24 2024 at the India Expo Mart, Greater Noida, Delhi NCR.

Now in its 31st edition and as one of the biggest shows in the APAC region, SATTE – South Asia’s Travel & Tourism Exchange – is expected to draw participation of over 1500+ exhibitors, 800+ hosted international and domestic buyers, and agents/operators/professionals from over 120 Indian cities/towns.

SATTE 2024 offers an insight into India’s booming travel industry. The show brings the entire value chain of the travel, tourism, and hospitality industry on one platform. With India’s visitor export earnings forecast to reach US $50 billion by 2028, SATTE 2024 is the right platform to support in achieving the set of goals of Indian tourism.

Yogesh Mudras, Managing Director, Informa Markets in India, said, the travel and tourism industry in India witnessed a milestone year in 2023, experiencing remarkable growth and reaching approximately INR 16.5 trillion, thereby highlighting its pivotal role in the nation’s economy.

SATTE has consistently been supported by the Ministry of Tourism, Government of India, Indian and International Tourism Boards, Global travel trade bodies, airlines, hotels, wellness resorts, cruises, theme parks, cinema locales, corporate travel, investors and wedding planners amongst others.

SATTE 2024 introduces “ATITHI” an exclusive Reverse Buyer-Seller Meet, a pioneering initiative by Services Export Promotion Council (SEPC), with the support of Ministry of Commerce & Industries.

Aimed at boosting inbound tourism, SEPC, in association with SATTE, is mobilizing the participation of around 250 international buyers from more than 50 countries to enhance business opportunities for stakeholders from Indian Tourism Industry from across India.  The SEPC@SATTE initiative comes at the most opportune moment to make India a most sought-after travel destination in the world, and to ultimately accomplish Vision@2047.

Notably, Mudras said, there was a significant increase in travel frequency among Indians, including for MICE tourism, with a growing interest observed in both popular, lesser-known, and spiritual destinations. This trend presents an opportunity for destination diversification and addresses concerns regarding over-tourism. Furthermore, this narrative of growth was complemented by substantial enhancements in transportation infrastructure, including improvements in road networks and air connectivity, with the addition of 85 new sectors since April 2023.

Among the states, Uttar Pradesh is the host State. Bihar, Karnataka, Madhya Pradesh, Odisha, Rajasthan, Tamil Nadu and Uttarakhand are partner states. Union Ministry of Tourism and the 8 Northeastern States will also participate.

SATTE 2024 also has confirmed participation from NTOs such as Saudi Arabia, Dubai, Mauritius, Gorgia, Azerbaijan, Jamaica, Uzbekistan, South Korea, Maldives, Thailand, Malaysia, Indonesia, Singapore, Hong Kong, Danang Province of Vietnam, Chonburi Provindal of Thailand, Nepal, Sri Lanka, Bhutan amongst others. While Saudi Arabia is the Premium Partner Country, Dubai, Maldives, Sri Lanka, Singapore, Malaysia and Thailand are partner countries.

Moreover, private players such as Air India, Resort World Cruise, MakeMyTrip, EaseMyTrip,, RezLive, Tripjack, TravClan, Akbar Travels, TravelBullz, My Value Travel, Yorker Holidays, Wow Holidays, Rayna Destination Management, Satguru Travel, Fly24hrs, GRNconnect, Stic Travel, Ark Travels, STS World, European Voyages, Royal Thai Vacation, OneAbove, FlyRemit, Salvia Travels, Sarovar Hotels & Resorts, The Fern Hotels & Resorts, Sterling Holidays, Cheval Collection, Suba Hotels, Udaan Hotels & Resorts, Key Resorts International, Uday Samudra Leisure Beach Hotel, Island Holidays, Cruise Carrot, are some of the prominent names who are part of the current edition.

The show also extends ties with PATA and has always been well supported from the associations like UFTAA, TAAI, TAFI, IATO, ADTOI, SKAL, ICPB, TOA, ABTO, OTOAI, ATOAI, ETAA among others.

Knowledge Sharing:  SATTE’s renowned knowledge-sharing sessions will also be taken to newer heights. Some of the conference subjects for this year includes ‘Tourism: The Balancing Act’, ‘Voice, Views and Action’, ‘Decoding MICE for Business & Career Opportunities’; ‘Tourism@2047: Amritkal Threadbare’; ‘Niche Affairs: Big Dollars’ and ‘Roar of The MICE’.

SATTE (South Asia’s Travel & Tourism Exchange) offers a comprehensive platform to domestic and international buyers and professionals from across the travel, tourism, and hospitality industry along with National and State Tourism Boards (NTOs and STOs). SATTE is recognized as Asia’s Leading travel and tourism exhibition to conduct business, share knowledge, exchange ideas in order to arrive at solution-driven innovations to accelerate the pace of the growth of the industry. SATTE is well-supported by the Ministry of Tourism, Government of India, National and International Tourism Boards, Indian and International travel and trade associations and organizations amongst others.