Bags JCK Jewellers’ Choice Award

VBJ’s Infiniti – an exquisite collection of platinum jewellery for men, bags the Influencers’ choice award for best platinum jewellery

MUMBAI, May 11 (The CONNECT) –   Vummidi Bangaru Jewellers (VBJ), a renowned heritage brand from Chennai, has won India’s first JCK Jewellers’ Choice Award in the platinum category. The JCK Jeweller’s Choice award, popularly considered as the Oscars of the Jewellery industry witnessed history being made with VBJ’s platinum Infiniti collection securing first place, in the Platinum Jewellery category for products priced over $10,000.

Amidst an array of jewellery pieces exhibited by some of the world’s most acclaimed and illustrious jewellers, platinum Infiniti, from VBJ, stood as a formidable contender, marking a milestone moment for platinum’s journey in India as well as the brand. VBJ has emerged as the first Indian jewellery brand to win this prestigious award.

A big win for VBJ and Platinum Guild India for its first recognition within the platinum category at the industry’s most prestigious global awards platform!  Infiniti has won the Editors’ Choice as well as the Influencers’ Choice Award for best platinum jewellery. The victory is a testament to the remarkable craftsmanship and design that defines this unique platinum jewellery collection for men.

The platinum Infiniti collection, launched in collaboration with Platinum Guild International (PGI) India, has set a new standard in the precious jewellery category. Pioneering a new contemporary approach to jewellery design, this distinctive men’s jewellery collection explores a unique design language that seamlessly weaves in the resilience and subtle white sheen of the rare and precious platinum, with the remarkable allure of the tough and scratch-resistant ceramic. The collection includes a variety of timeless designs across men’s jewellery pieces like chains, bracelets, rings and cufflinks in a wide spectrum of colours – from electric hues to monochromatic schemes.

Amarendran Vummidi, Managing Partner, Vummidi Bangaru Jewellers, said, “Infiniti our premier platinum product for men carries our hallmark of elegance and purity coupled with aesthetic design. JCK Influencers Choice Award is an acknowledgement of more than century-old sophistication in jewellery making that VBJ is proud of”.

Vaishali Banerjee, Managing Director – India, Platinum Guild International (PGI), said the award further strengthens their belief and endeavours to keep experimenting with designs in platinum that exemplify modern minimalism and contemporary style and are also aligned with global trends.

JCK is the most renowned jewellery trade event in the world and is the place where industry professionals gather. It serves all major segments of the jewellery industry and delivers an out-of-the-world experience.